Tostitos

Lay's ha sido nombrado Patrocinador Oficial de la Copa Mundial de la FIFA 2026 y de la Copa Mundial Femenina de la FIFA 2027, comprometiéndose a mejorar la experiencia de los aficionados con contenido exclusivo y promociones, junto a otras marcas icónicas de su portafolio.

Consumers Have 'Two Summers in One' Mentality as Memorial Day Approaches, Frito-Lay U.S. Snack Index Finds. Results flip: In 2020, more than 80 percent of Americans were staying home for Memorial Day; this year, 80 percent are gearing up to go out.

To the untrained eye (and mouth), a Cheetos Snack is a Cheetos Snack. But even die-hard snack lovers might not realize the lengths to which engineers go to ensure each bite has the optimal crunch, lightness, and shape.

This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index, revealing the taste preferences driving snack consumption among consumers.