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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand

Pringles Issues Allergy Alert and Voluntary Recall of One Hour’s Worth of Production of Original Crisps Due to Undeclared Milk
Enero 28, 2014

Pringles Issues Recall of One Hour’s Worth of Production of Original Crisps Due to Undeclared Milk

Pringles is recalling a small quantity of 5.68‐ounce cans of its Original crisps in the United States
Kellogg Company to build new Pringles Plant in Malaysia
Enero 17, 2014

Kellogg Company to build new Pringles Plant in Malaysia

Kellogg Company has announced that it will build a new Pringles snacks manufacturing facility in Malaysia, as part of its recently announced Project K four-year efficiency and effectiveness program
 Chips and snacks CAGR 2007 2012
Agosto 19, 2013

Solid Sales Value Growth in US Savory Snacks Market

Sweet and savory snacks experienced a 4% current value growth in the United States in 2012, according to research from Euromonitor International.
Pringles secures it's market Share with new flavours
Marzo 11, 2013

Pringles secures it's market Share with new flavours

Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...