Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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![The PITCH: Lay's latest "Do Us A Flavor" iteration in the United States ask you to PITCH your favorite Potato Chip Flavor The PITCH: Lay's latest "Do Us A Flavor" iteration in the United States ask you to PITCH your favorite Potato Chip Flavor](https://media.potatopro.com/lays-the-pitch-nick-drew-lachey-809.jpg?width=600&height=357&crop=center&mode=crop)
January 10, 2017
The PITCH: Lay's latest 'Do Us A Flavor' iteration in the United States asks you to PITCH your favorite Potato Chip Flavor
![PepsiCo Wants to Sell Healthy Food, Consumers Want Chips PepsiCo Wants to Sell Healthy Food, Consumers Want Chips](https://media.potatopro.com/pepsico-profit-1200.jpg?width=600&height=357&crop=center&mode=crop)
December 12, 2016
PepsiCo Wants to Sell Healthy Food, Consumers Want Chips
![Frito-Lay brings Doritos to the Freezer Aisle: Doritos Loaded Frito-Lay brings Doritos to the Freezer Aisle: Doritos Loaded](https://media.potatopro.com/doritos-loaded-1200.jpg?width=600&height=357&crop=center&mode=crop)
November 04, 2016