Lay's Potato Chips unveils 'Do Us A Flavor' Finalists
Out of millions of submissions from fans across America, Lay's today announced the four finalist flavors competing for a $1 million grand prize in the Lay's 'Do Us A Flavor' contest
June 14, 2015
Pepsico to procure potatoes for potato chips from Kuppam, Andhra Pradesh
PepsiCo India is looking to enhance potato procurement through its tie-up with farmers in Chittoor district, Andhra Pradesh.
June 10, 2015
Deep Ridged: A Potato Chip with a futuristic backstory
PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato Chip
March 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks
As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.