Cheetos

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Brand Description

Cheetos is one of the many Frito-Lay brands. Cheetos is a global brand.

A Brand of:

Pepsico India

Pepsico India

Frito-Lay North America (FLNA)

Frito-Lay North America (FLNA)

Product Types offered by this Brand

News for this Brand

Cheetos And Doritos Go Head-to-Head In Epic Flamin' Hot Faceoff
May 03, 2021

Cheetos And Doritos Go Head-to-Head In Epic Flamin' Hot Faceoff

After years of fans debating and taking sides, Cheetos® and Doritos® will officially settle the score to see which beloved brand is truly the most loved. Will it be Team Cheetos, or will it be Team Doritos?
United States
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Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher
January 15, 2021

Cheetos® Returns to the Super Bowl Stage with Campaign Starring Ashton Kutcher

Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
United States
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PepsiCo leverages AI to create an intelligent monitoring system that improves Cheetos consistency
January 05, 2021

PepsiCo leverages AI to create an intelligent monitoring system that improves Cheetos consistency

To the untrained eye (and mouth), a Cheetos Snack is a Cheetos Snack. But even die-hard snack lovers might not realize the lengths to which engineers go to ensure each bite has the optimal crunch, lightness, and shape.
United States
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PepsiCo Wants to Sell Healthy Food, Consumers Want Chips
December 12, 2016

PepsiCo Wants to Sell Healthy Food, Consumers Want Chips

Pepsico is a company pulled in two different directions. Chief executive Indra Nooyi has vowed to turn the maker of Fritos, Cheetos, Lay’s and Pepsi into a health juggernaut. But while consumers say they want to eat healthy, often what they really want is chips.
United States
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