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Utz® launches a new advertising campaign that puts the spotlight on its signature crunch and flavors
九月 27, 2024

Utz Launches New Crunch & Flavor Campaign

Utz®, a leading salty snack brand in the United States, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors.
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
九月 15, 2024

Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™

Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
Idahoan® Buttery Homestyle® Value Size 12 oz Mashed Potatoes
七月 03, 2024

Idahoan® Foods introduces mashed potato innovations to meet consumer lifestyle and value needs

Idahoan Foods is expanding its mashed potato product line to meet increasing consumer demand for value sizes and dietary-specific options.
The Little Potato Company launched its spring campaign: 'The Little Springtime Campaign and Sweepstakes.'
四月 18, 2024

The Little Potato Company launched its spring campaign: 'The Little Springtime Campaign and Sweepstakes.'

The Little Potato Company is putting a little spring in families’ meals and pantries with 'The Little Springtime Campaign and Sweepstakes.'
Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
四月 18, 2024

Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
PepsiCo products are being pulled from some grocery stores in Europe over price hikes
一月 23, 2024

Supermarket chain Carrefour pulls Lays Chips off the shelves in France over price hikes

Global supermarket chain Carrefour will stop selling PepsiCo products in it stores in France, Belgium, Spain and Italy
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ANUFOOD India 2023 wraps up, charting a prosperous path for India's food & beverage sector
十月 08, 2023

ANUFOOD India 2023 wraps up, charting a prosperous path for India's food & beverage sector

ANUFOOD India 2023, co-located with ANUTEC - International FoodTec India & PackEx India 2023, recently concluded at the Bombay Exhibition Centre, Mumbai, setting the stage for India's food & beverage industry growth.
Biggest-ever Gulfood Manufacturing 2023 to take global food production in a smarter, more sustainable direction
十月 08, 2023

Biggest-ever Gulfood Manufacturing 2023 to take global food production in a smarter, more sustainable direction

Dubai World Trade Centre (DWTC) has announced that Gulfood Manufacturing, the most influential annual food and beverage (F&B) manufacturing event in the world, will take place from 7-9 November 2023.
PLUS (Dutch Supermarket)
九月 28, 2023

Potatoes from Dutch supermarket chain PLUS standard organic

PLUS's Dutch range of unprocessed potatoes will become completely organic. As of today, the unprocessed potatoes in 1 kilo bags are standard organic. And again without increasing the price.
Rise in Canada Food Prices Significant but Still Lower than in Other Countries, Says a Canadian Parliament Committee Report
六月 21, 2023

Rise of Food Prices in Canada Significant but Still Less than in Other Countries, Says a Canadian Parliament Committee Report

The increase in food prices is the result of a ripple effect throughout the supply chain. Farmers and producers experienced sharp rises in the prices of essential inputs like feed, fuel, and fertilizer, leading to a 16.1% increase in their operating expenses.
El fenómeno de las patatas fritas Bonilla a la vista
五月 26, 2023

Los gallegos que conquistaron Hollywood con sus patatas fritas

Una lata de medio kilo de patatas fritas es algo que no pasa desapercibido. Aunque si esta se encuentra medio escondida y forma parte de atrezo de una película surcoreana, dar con ella es casi tan difícil como encontrar una aguja en un pajar.
Alexa, Open McCain
五月 25, 2023

Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.
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The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023
五月 22, 2023

The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023

The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho.
Patatas Rubio - La Rioja
五月 17, 2023

La Rioja, España: Patatas Rubio firma acuerdo con el supermercado Carrefour

El supermercado Carrefour ha firmado un nuevo acuerdo con la empresa riojana Patatas Rubio, proveedor con el que trabaja en el desarrollo de su marca 'Carrefour Círculo de Calidad'.
Wendy's is Fueling 'Fry'-nals with FREE Hot & Crispy Fries for Philadelphia-Area College Students
五月 04, 2023

Wendy's is Fueling 'Fry'-nals with FREE Hot & Crispy Fries for Philadelphia-Area College Students

It's finals time, a.k.a. the season of all-nighters in the library. Wendy's® knows late-night cram sessions can leave you hungry for the right answers – and for a late-night snack,
Lamb Weston Reports Fiscal Third Quarter 2023 Results; Updates Fiscal Year 2023 Outlook
四月 10, 2023

Potato Processor Lamb Weston F2023 Q3 Results: Sales up 31 percent YOY, volume flat

Potato Processor Lamb Weston Holdings, Inc. (NYSE: LW) announced its fiscal third quarter 2023 results and updated its fiscal 2023 outlook.
Grupo Lázaro, con su marca Calixta
三月 17, 2023

La patata Calixta obtiene el premio al Mejor Anuncio en el Smile Festival

Grupo Lázaro, con su marca Calixta, ha obtenido el premio al mejor anuncio en la categoría Prensa Revistas en el Festival Internacional de Publicidad y Humor Smile Festival que este año celebra su XIII Edición.
IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
三月 14, 2023

IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior

Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined company name and brand identity: Circana.

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