The Little Potato Company launched its spring campaign: 'The Little Springtime Campaign and Sweepstakes.'

The Little Potato Company, the number one Little potato company in North America, is putting a little spring in families’ meals and pantries with "The Little Springtime Campaign and Sweepstakes." The online and in-store sweepstakes will offer numerous chances to win and runs through May 15, 2024.

Heather Jeffares, Vice president of marketing at The Little Potato Company:
 

"This is our first ever in-store and online spring campaign and promotion. We’re supporting the campaign with eye-catching, in-store POS and displayers to grab the attention of the consumer and encourage purchase and entry into our sweepstakes."

Warm weather and longer days keep families busy and active in the spring. The Little Potato Company is offering a way for them to stay fueled up with easy dinner and outdoor meal ideas and a sweepstakes for a chance to win free groceries. 

Running now until May 15, 2024, 10 consumers in the U.S. and 10 consumers in Canada will win USD 1,000 in groceries from a choice of retailers.

The goal of the campaign is to drive awareness and trial among consumers and inspire them to put Little Potatoes from The Little Potato Company on their shopping list and in their cart, while providing retailers an exciting opportunity to showcase the products.

It is supported by eye-catching POS and displayers to drive consumers to purchase in store. It is supported by social media and paid media online to drive consumers to a seasonal section on the website with recipes and spring ideas for family fun. 

The Little Potato Company makes getting dinner on the table a breeze – whether indoors or outside – any night of the week during the busy spring season. 

Little Potatoes come pre-washed, require no peeling, and are small enough that they don’t need to be cut, so they allow for less time in the kitchen, and more time spent around the table with friends and family.

Microwave Ready Little Potato Kits and Roast or Grill Ready Little Potato Kits also cut down on prep and cook time and come with delicious seasoning packs the whole family will love. 

The Little Potato Company provides "Little Moments of Happiness" by offering easy-to-prepare Little Potatoes designed to add convenience and deliciousness to meals any night of the week, so consumers can put a little spring in their dinners, on their grills and in their pantries.