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Old Oak Farms®, RPE’s core commodity brand, is bringing excitement to the fingerling potato for the third year in a row, with Party Potatoes®.

As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags

The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.

The PEI Potato Industry is excited to release for the first time a thirty second commercial highlighting the industry.

At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!

Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves

West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.

The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.

The Big Idaho® Potato Truck is back on America's highways promoting Idaho's most famous agricultural product, the Idaho® potato.

The Idaho Potato Commission is on a roll! Tomorrow they start airing the latest installment in their series of commercials starring the Big Idaho® Potato Truck, now in its sixth(!) year.

As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by an over-the-top cultural experience.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

Snyder's of Hanover® – the No. 1 pretzel brand in the United States – is bringing swagger back to the pretzel category on National Pretzel Day. On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country.

Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.

Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.