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八月 07, 2007

Study says ads trick children's taste buds

Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children. The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrapp...
八月 06, 2007

McDonald's Agrees to Sell Boston Market

McDonald's Corp. said Monday it agreed to sell its meat-and-potatoes Boston Market restaurant chain to private equity firm Sun Capital Partners for an undisclosed sum. "This is consistent with our successful strategy to focus on brand McDonald's (...
八月 04, 2007

McDonald's tall order: reduce mistakes

McDonald's Corp. is testing a cash register aimed at cutting down the number of wrong orders, a problem that puts it near the back of the pack in rankings of fast-food drive-thrus. The register, now in 10,000 of McDonald's 32,000 restaurants, has a tou...
八月 02, 2007

Burger King and Wendy's Fries Flunk Trans Fat Test in New York City

Though New York City now requires restaurants to use trans-fat-free frying oils, Burger King and Wendy’s are still serving New Yorkers French fries with more trans fat than is safe to consume in an entire day, according to new test results. McDonald’s...
七月 31, 2007

Inventure Group, Burger King form potato chip alliance

Burger King (NYSE: BKC) has signed a license agreement with The Inventure Group (NASDAQ: SNAK) to develop a line of branded Burger King snacks. The Inventure Group makes the Poore Brothers brand of potato chips, among others. The snacks will launch in...
七月 31, 2007

Wendy's shares up on hopes of near-term sale

Shares of Wendy's International Inc. (WEN.N: Quote, Profile, Research) rose 4.7 percent on Tuesday, a day after billionaire investor Nelson Peltz said his restaurant company, Triarc Cos. Inc. (TRY.N: Quote, Profile, Research), could offer up to $41 a s...
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七月 30, 2007

Key ingredients of McDonald's success

It's part of the American landscape and a global icon and it has been 50 years in the making. McDonald's attracts 15 million customers a day, and has 31,000 stores in over 118 countries. So, how did McDonald's get this big and how profitable can a fran...
七月 27, 2007

Burger King asks: Would you like chips with that?

Burger King (BKC) will let potato-chip fans have it their way this fall with snacks in Ketchup &Fries and Flame-Broiled burger flavors.To get more exposure, the fast-food chain has licensed its brand for a line of chips to Inventure Group (SNAK). T...
七月 27, 2007

McDonald's Sets Wake-Up Call For Breakfast Rush

McDonald's Corp. wants all its U.S. restaurants to open by 5 a.m., up from 75% today, as Americans increasingly buy breakfast earlier, part of a broader plan to increase average annual sales at McDonald's outlets by $400,000, to an average of about $2....
七月 22, 2007

NYT Column: Did McDonald’s Give In to Temptation?

It wasn’t too long ago that the only thing McDonald’s seemed good at was making people fat. Staggered by overexpansion, listless sales and a barrage of negative publicity linking its food to obesity, the chain’s glory days appeared to be fading. In 200...
七月 20, 2007

Seattle’s host county mandates menu labeling

Chain restaurants in Seattle and other parts of Washington’s King County would be required to post nutrition information on menus and menu boards as of Aug. 1, 2008 under a law approved Thursday by the county Board of Health. The nation’s second menu-...
七月 19, 2007

Dairy Queen expects to grow Grill and Chill concept

Think of Dairy Queen and ice cream likely comes to mind. The company has put a different spin on that image with a “fast casual” restaurant format called DQ Grill &Chill, selling ice cream and menu items like flame-grilled burgers, turkey sandwiche...
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七月 19, 2007

Taking rodents off the menu

When a passerby filmed rats scampering around a KFC/Taco Bell restaurant in New York in February, the fallout was immediate and widespread. “There are a lot of rats in New York, and familiarity breeds contempt,” said Mark Sheperdigian, vice president o...
七月 17, 2007

McDonald's CEO Skinner says U.S. potential still 'huge'

McDonald's Corp.'s (MCD.N: Quote, Profile, Research) chief executive sees plenty of room to increase U.S. sales and said it continues to review its debt levels, which it will discuss on a conference call with analysts next week. "We continue to ha...
七月 16, 2007

McDonald's Expects to Post 2Q Loss

McDonald's Corp. said Monday it expects to post its second quarterly loss in more than 50 years because of a hefty one-time charge on the sale of some Latin American operations. But the world's biggest fast food restaurant chain said its business is gr...
七月 01, 2007

Older PotatoPro News on McDonald's in Dutch

20070420 McDonald’s Zwitserland heeft liever IP-Suisse producten CH Dutch 3 20070402 McDonald’s medewerker ontslagen na weggeven frites IT Dutch 4 20061107 McDonald's serveert in Europa gezonder voedsel zonder trans vet EU Dutch 1 20060913 McDon...
七月 01, 2007

Older PotatoPro News on McDonald's in English

20070713 McDonald's to Convert Some Japan Locations Into Cafes JP English 4 20070711 McDonald's Cooks Up Energy-Savings Plan INT English 4 20070705 McDonald's goes green - but not all customers are lovin' it GB English 3 20070703 McDonalds' milk...
七月 01, 2007

Older PotatoPro News on McDonald's in English (2)

20061107 McDonald's Asia chief not satisfied with China unit CN English 3 20061106 Why McDonald's Hasn't Cut the Fat INT English 2 20061101 An oil change for McDonald's Australia AU English 2 20061025 McDonald's gets back to basics GB English 2 ...

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