Think of Dairy Queen and ice cream likely comes to mind. The company has put a different spin on that image with a “fast casual” restaurant format called DQ Grill &Chill, selling ice cream and menu items like flame-grilled burgers, turkey sandwiches and quesadillas in a fresher setting.
Dairy Queen launched the Grill &Chill concept six years ago and has about 275 of the quick-service restaurants in the United States and other countries. That number is expected to grow to between 310 and 320 by the end of this year, said Troy Bader, executive vice president of development for American Dairy Queen.
Dairy Queen launched the Grill &Chill concept six years ago and has about 275 of the quick-service restaurants in the United States and other countries. That number is expected to grow to between 310 and 320 by the end of this year, said Troy Bader, executive vice president of development for American Dairy Queen.
