Fruit Attraction 2024

Fruit Attraction 2024, taking place in Madrid from the 8th of October to the 10th of October, will once again become the world's epicentre for the commercialisation of fresh produce, where innovation, quality and diversity are key factors influencing operators and retailers from all over the world to plan their campaigns at just the right time.

Fruit Attraction has become the indispensable sales component for worldwide distribution in terms of planning your campaigns for next year, seeing as it is held in October, a key point in the supply and demand cycle for fresh products, and due to its geographical location in Southern Europe, which strategically positions the trade show as a gateway to Europe from Latin America. 

It is a major platform and meeting point for fruit and vegetable operators to create solid business relationships and open up new opportunities in new markets.

More than 90% of the exhibitors and 95% of visitors are annual repeats; which is why Fruit Attraction has consolidated its position as one of the main world events in the fruit and vegetables sector. 

Beside the irreplaceable attributes of face-to-face, Fruit Attraction launched Fruit Attraction LIVEConnect, a digital platform that strength and complement them with new functionalities that can reinforce each other contact management, networking, products and services catalogue, e-meetings, video calls, sectorial content.