Calbee North America launches 'Spudkins' potato snacks at the Sweets & Snacks Expo

Calbee North America today announced great news for potato snack lovers! Their new Spudkins Fry Cuts will debut at The Sweets & Snacks Expo on May 21- 23 at Chicago's McCormick Place.

Attendees are invited to visit Booth #151 to sample Spudkins in three crowd-pleasing flavors: Honey Barbeque, Yellow Cheddar, and Sour Cream & Onion.

Paul Laubscher, director of marketing for Calbee NA:

“We're excited to leverage Calbee's international expertise in potato snacks by launching Spudkins, a brand specifically targeted towards North American audiences that builds upon the Jagabee industry leading heritage. Fry Cuts is the first product in an exciting line of deliciously crisp potato snacks to be launched under the Spudkins brand name.”

"There has never been a perfectly-seasoned potato product that crunches like a chip, is cut like a fry, and contains 25% less oil than traditional potato snacks. Literally no one in the world can make this snack but Calbee."

"In Japan, quality of snacks is the preference over volume, and Spudkins Fry Cuts brings this premium snacking tradition to North America. It's simply Russet potatoes, cut, cooked in a special Calbee way and seasoned to perfection -- it's just pure goodness. That authentic potato taste and light-and-crispy crunch is really what leaves people so amazed."

"For the snacking industry, Sweets & Snacks is one of the most innovative, creative shows to attend. If you want to launch a new Salty Snack product you absolutely need to be in Chicago."

Cut directly from real Russet potatoes and cooked to crispy perfection, Spudkins Fry Cuts contains no artificial colors or flavors and are naturally gluten-free. Crispy on the outside and airy on the inside, this flavorful, fun-to-eat treat provides a wholesome snack experience the entire family can enjoy.

Spudkins is a new brand of potato snacks, from Calbee North America, with Fry Cuts as the first product in a line of new items that feature breakthrough form and texture.