Tyrrells launches 'My Sweet Potato' sweet potato chips line

Tyrrells, the hand-cooked UK crisp brand, is launching a brand new range of sweet potato crisps in a bid to create and own a new space in the crisp category.

The "My Sweet Potato" range aims to capture the best of both worlds and aims to tap into the growing consumer demand for sweet potatoes of which crisp sales have been rocketing 89% YoY.

Lightly seasoned to complement the taste of the sweet potato, and with no artificial ingredients, the My Sweet Potato range comes in three flavours: Lightly Sea Salted, Coconut & Lime and Sweet Chilli.

Jocelyn McNulty, Tyrrells Marketing Director, said:
 

“We are really excited about this new launch.”

“We see that consumers love for sweet potato based products continues to strengthen and therefore a dedicated sweet potato range was an obvious next step for us.”

“Flavour and naturalness are so important to the brand and we see this range sitting in its own space, between crisps and vegetable crisps.”

“Offering consumers a flavoursome treat, we created the My Sweet Potato range with the typical Tyrrells quirkiness and honed in on the nations new love affair with the orange tuber, making it perfect for couples’ sofa time, or even just something different at lunchtime to snaffle all to yourself.”

Hand-cooked in small batches, the My Sweet Potato range will be available from March at Waitrose and independent retailers with an RRP of £2.49 for 125g sharing bag and £0.85 for 35g on the go pack.