Più Gusto Mint and Chili Pepper: created by Italians, produced by San Carlo.
Più Gusto Mint and Chili Pepper: created by Italians, produced by San Carlo
![Più Gusto Mint and Chili Pepper: created by Italians, produced by San Carlo. Più Gusto Mint and Chili Pepper: created by Italians, produced by San Carlo.](https://media.potatopro.com/san-carlo-piu-gusta-display-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
After San Carlo's success with the "Più Gusto" potato chips flavours "Lime and Pink Pepper" and "Flowered Mustard", the snack manufacturer surprises its Italian fans again with a new chips flavour: "Più Gusto Mint and Chili"
In February the new flavour launched in the Italian stores so you can now try new Più Gusto Mint and Chili Pepper.
The well-known Italian brand, leader in potato chips and snacks, enriches “Più Gusto” line adding a new recipe created by Maria Francesca Tenuta, winner of San Carlo's “Create Your Taste” Contest.
For the first time in Italy consumers were involved in the creation of a new product choosing two ingredients from over 150.
The contest was a hit with consumers, who were engaged with challenges and prizes: over 40.000 consumers joint the creation of new chips flavor proposing over 10.000 different combinations of taste.
New Più Gusto Mint and Chili Pepper are an absolute new flavor experience: a unique taste, fresh and spicy at the same time.
An irresistible contrast for everybody. The freshness of mint blends with the intriguing spiciness of chili, with a taste explosion.
The new recipe is added to a successful Più Gusto range that includes:
- Lively-Paprika
- Cherry Tomatoes
- Lime and Pink Pepper
- Flowered Mustard
New “Più Gusto Mint and Chili Pepper” are in the Italian stores with formats 150gr, €1 (70gr) e Bar (50gr).
The launch will be supported by an online advertising campaign, a social media campaign and through advertisement on public transportation in Milan and Rome.
![San Carlo's new “Più Gusto Mint and Chili Pepper” San Carlo's new “Più Gusto Mint and Chili Pepper”](https://media.potatopro.com/san-carlo-piu-gusta-550.jpg?width=809)
San Carlo's new “Più Gusto Mint and Chili Pepper”
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