Popchips adds ketchup flavour in a Canadian exclusive

Popchips Inc., the innovative popped snack company, is excited to announce the newest addition to its award-winning line of snacks - ketchup flavoured popchips, which will debut in Canada at Loblaws starting February 15.

With a bold, sweet ketchup taste, and a hint of tang at the finish, the newest flavour is sure to become one of Canada's favourite snacks.

"We continue to be amazed at the reaction snackers have to our brand, and have been thrilled with our growth in Canada,"said co-founder and CEO, Keith Belling.

"Canadian snackers have been clamouring for more of their favourite flavours, with ketchup at the top of the list."


popchips, one of the fastest growing snack brands in North America, created a new category of popped snacks with its delicious, guilt-free option to the fried (unhealthy) and baked (undelicious) choices lining the snack aisles.

Since launching in 2007, popchips has been winning awards and acclaim, and has developed a passionate following among trendsetters, moms, sports enthusiasts and celebrities alike. Fans include global pop star Katy Perry, who is not only the newest face of the brand but also an investor, popchips' president of pop culture, Ashton Kutcher, Heidi Klum, Jillian Michaels and Sean (Diddy) Combs.

Thanks to the magic of popping, popchips have all the flavour and less than half the fat of fried potato chips. What's left out are a lot of calories and all the fake colours and flavours (and greasy fingers) that give snacking a bad name.

popchips are available at over 2,000 retail stores throughout Canada, including Loblaws, Shoppers Drug Mart, London Drugs, Sobeys and Metro. popchips' new ketchup flavour hits shelves at Loblaws in a 23 gram single serve bag and an 85 gram share bag starting February 15. To find a retailer near you, and to learn about other taste-bud popping flavours, pop over to popchips.ca.

Source: Popchips Canada