Potato Council Retail Conference offers a Fresh Outlook

There are real opportunities for the industry to optimise the fresh potato category and build long-term demand. This was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers’ shopping habits and how it can be used to make the potato category more informative and inspirational – and help drive up sales.