Burger King lays out menu strategy

Burger King Holdings Inc. plans to continue emphasizing its “barbell” strategy of promoting both value and premium menu items and said it remains optimistic that the September rollout of its new breakfast menu will help increase traffic and sales.

Burger King executives expanded on these strategies Tuesday during a conference call with analysts after releasing fourth-quarter financial results that reflected ongoing challenges in its U.S. business.

The nation's No. 2 burger chain recorded fourth-quarter net income of $49.0 million, or 36 cents per share, down 16.8 percent from year-ago profit of $58.9 million, or 43 cents per share. Revenue slipped 1.1 percent to $623.0 million as global same-store sales declined 0.7 percent, which  included a 1.5-percent drop in the United States and Canada.

Burger King's Q4 and full fiscal 2010 results.