“Watching Waistlines & Wallets” Potato Recipe Contest launched by Idaho Potato Commission

Calling all [US] cooks: If you have a flair for preparing healthful fare, now is your time to shine. The Idaho Potato Commission (IPC) is rewarding resourceful home cooks for innovative Idaho® potato recipes that bank on flavor and still save cents in its new “Watching Waistlines &Wallets” Recipe Contest.

Beginning January 25, consumers are invited to submit their original, healthful, affordable and easy-to-prepare Idaho® potato recipes on www.idahopotato.com for a chance to win the $5,000 Grand Prize.  Recipes will be judged by the potato pros on the following criteria:

· Use of Idaho® potatoes as the main ingredient (potatoes can be fresh, frozen or dehydrated);
· recipe calls for no more than 10 ingredients;
· originality and taste;
· ease of preparation;
· overall healthfulness of the recipe and cost to make.

“The recession has prompted many consumers to dust off their cookbooks and prepare healthy and affordable meals at home versus dining out,” said Frank Muir, President/CEO, Idaho Potato Commission.  “Idaho® potatoes, which cost around 25 cents each, are the perfect main ingredient for just about any meal.  Not only are they low-cost and versatile, they are loaded with important vitamins and minerals.”