Equipment Change at Burger King creates New Opportunities

For decades, Burger King has relied on the same conveyor oven technology to provide its signature flame-broiled flavor profile. But that technique, originally designed to cook the brand’s Whoppers, also limited the types of product offerings the chain could explore.

Now, as the company completes the rollout of new flexible broilers, Burger King is looking forward to creating new menu items made possible by the equipment.

Fire-grilled bone-in ribs, extra-thick burgers and shrimp kebabs are just a few of the new offerings Burger King is considering as the chain completes the switch. The goal, said company officials, is to go beyond the conventional quick-serve menu.