Walkers 'Do us a Flavour' campaign attracts over one million entries

Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.

Walkers expected 250,000 entries when the campaign began in July, but since the website launched it has seen a total of 2.4m sessions, with visitors spending an average of nine minutes online per session. At its peak in August, the website had 102,000 web sessions per day.