Walkers attempts to build on SunBites success with new 'Sun - themed' on pack promotion.

Walkers, Britain's No.1 crisps and snacks manufacturer, is launching an exciting programme of activity designed to build on and accelerate the success of its Walkers SunBites brand.

Launched in late 2007, Walkers Sunbites is now the one of the biggest brands in the Better For You sector, worth over £17m.

With delicious flavour news, a hugely motivating on-pack promotion and a display/case count solution for impulse, Walkers SunBites is set to help retailers capitalise on the opportunity for growth within the BFY sector.

Since its launch in September 2007, the Walkers SunBites brand has delivered 60% incremental sales to the better for you category (TNS Worldpanel 52w/e 7.9.08).

Consumers choose SunBites because they are both better for you and an enjoyable treat. Already, SunBites have a 12% volume share of BFY (Nielsen 52w/e 29.11.08), and Walkers are confident that the upcoming brand activity will help to increase this further.