The growing demand for natural products has an impact on the ingredients business. WILD, the largest privately owned supplier of natural ingredients for the food and beverage industry, perceives huge potential in the market for natural colours. In order to intensify its activities in the UK and Ireland, the company has opted for a
co-operation with Fiske, the speciality food ingredient brand of Univar N.V.
co-operation with Fiske, the speciality food ingredient brand of Univar N.V.
The market for natural colours currently shows strong dynamics, as many producers change over to formulations with natural ingredients.
In line with this trend, WILD has strengthened its colour business, especially in the UK and Ireland where the company sees a huge market potential. To better fulfill the customers’ requirements, to further improve the distribution and technical service and to reach a broader base of customers, WILD has taken the decision to work in partnership with Fiske Colour.
In line with this trend, WILD has strengthened its colour business, especially in the UK and Ireland where the company sees a huge market potential. To better fulfill the customers’ requirements, to further improve the distribution and technical service and to reach a broader base of customers, WILD has taken the decision to work in partnership with Fiske Colour.
