From low-flow water faucets to converting French fry oil to fuel, McDonald's Corp is testing ways to reduce the impact its 31,000-plus restaurants have on the world's resources.
The hamburger chain, whose iconic brand and presence in 118 countries has made it the target of anti-globalization activists, is using its scale and broad franchise ownership to address the issue. It is trying out a slew of individualized environmental initiatives, said Bob Langert, vice president of corporate social responsibility, in an interview, adding that it did not make sense to force one solution onto its entire system.
