A home-made advert that cost just £300 is going to be shown in a prime slot on Christmas Day.
Advertising bosses were so impressed with Nils Elders' video, they rejected hundreds of other more expensive works.
The idea was to have a jingle composed by a Pringles crisps fan and then have it professionally remastered for an advert.
But Mr Elders' 40-second winning piece, which looks like an episode of South Park, will be screened as it is.
