Following the Southampton study that cast safety suspicions over certain artificial colourings, ingredients firms are redoubling their development and communication efforts to highlight alternatives from other sources.
The FSA-funded study conducted at Southampton University and published in The Lancet last month concluded that cocktails of food colourings commonly used in confectionery and beverages, and sodium benzoate, can aggravate hyperactivity in children.
The consumer response has been huge, and the food industry has drawn attention to efforts already underway to clean up food labels - that is, wherever possible to replace artificial additives with natural versions.
The FSA-funded study conducted at Southampton University and published in The Lancet last month concluded that cocktails of food colourings commonly used in confectionery and beverages, and sodium benzoate, can aggravate hyperactivity in children.
The consumer response has been huge, and the food industry has drawn attention to efforts already underway to clean up food labels - that is, wherever possible to replace artificial additives with natural versions.
