新闻

 Beloit Plant Kettle Foods
九月 19, 2007

Kettle Chips Takes Home the Gold with New Green Potato Chip Factory

Wind turbines and native prairie grasses have nothing to do with America’s favorite snack, potato chips, but they’re helping Kettle Foods earn recognition for building the greenest food manufacturing plant in the U.S. The U.S. Green Building Council ...
九月 19, 2007

McDonalds UK makes its rubbish powerful

Rubbish from McDonald's fast food restaurants will be used to power hospitals and theatres in a pilot scheme to begin today. Eleven fast food restaurants in Sheffield, Rotherham and Barnsley, South Yorkshire, will take part in an initiative to turn w...
九月 19, 2007

New Walkers crisps ad pushes 100% British potato status

A new Walkers TV advert, part of a massive £7.5m marketing spend, is currently on air celebrating Walkers crisps 100% British-farmed status and showing Gary Lineker in a down to earth role – quite literally. Since July this year, all Walkers crisps hav...
Burger King lanza un menú más sano para los niños
九月 18, 2007

Burger King lanza un menú más sano para los niños

La cadena de restaurantes Burger King anunció ayer que ofrecerá alimentos más saludables para niños menores de 12 años, incluyendo pollo asado a la parrilla en lugar de frito, así como manzanas cortadas para que parezcan papas fritas. Burger King Hold...
九月 18, 2007

How Walkers took back lunch

As part of an article on "How to reinvent your brand"an example is given on "How Walkers took back lunch".   During the campaign, Walkers enjoyed an 18 per cent increase in sales. An additional 10 million bags of crisps were sold i...
Burger King Names Julio Ramirez Executive Vice President Global operations
九月 18, 2007

Burger King Names Julio Ramirez Executive Vice President Global operations

Fast-food chain operator Burger King Holdings Inc. on Tuesday named Julio Ramirez executive vice president, global operations, effective immediately.
九月 18, 2007

Wendy's opening books to 2nd firm

The potential sale of Wendy's International continued its progression yesterday, even as the company faced bitter criticism from a group of franchisees. Wendy's has reached a confidentiality agreement with Sandell Asset Management Corp. so the inves...
九月 18, 2007

FritoLay plans aggressive campaigns, to add variants to its brands

PepsiCo India's FritoLay brand is revving up through an array of marketing campaigns and variant launches, with the onset of cooler climes and its flagship cola business taking the seasonal backseat. According to Deepika Warrier, marketing director, F...
九月 18, 2007

Calbee Launches New U.S. Plant

Japanese snack food maker Calbee Foods Co. Friday launched operations at a new plant in California for making its mainstay products "Kappa Ebisen"shrimp chips and "Saya-endo"snow pea crisps.The new plant has a monthly output capacit...
九月 17, 2007

Neiker: “buscamos una patata que sirva para consumo en fresco y para el proceso industrial”

El Instituto Vasco de Investigación y Desarrollo, Neiker, tiene como objetivo conseguir una o más variedades de patata que reúnan las características óptimas tanto para el consumo en fresco como para el proceso industrial.
九月 17, 2007

National Starch warns on price increase starches

National Starch Food Innovation has become the latest ingredients firm to signal a price rise in the face of rising raw material costs, with starches for food, beverage and pharmaceutical use set to become more expensive.
九月 17, 2007

Frito-Lay teams up with rap artist Missy Elliot for launch of Doritos Collisions

Doritos, a brand of Frito-Lay North America, has teamed up with Grammy award winning artist Missy Elliott to launch its new Doritos Collisions. The new snack puts two different flavored chips in the same bag. For example there are Doritos Collisions ...

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