New Walkers crisps ad pushes 100% British potato status

A new Walkers TV advert, part of a massive £7.5m marketing spend, is currently on air celebrating Walkers crisps 100% British-farmed status and showing Gary Lineker in a down to earth role – quite literally. Since July this year, all Walkers crisps have been made purely with 100% British-farmed potatoes, demonstrating Walkers’ commitment both to product quality and to the British farming industry.