News on Food Trends from United Kingdom

The Fresh Potato Suppliers Association (FPSA) was established in 2009 to represent the fresh sector of the potato industry bringing together fresh packers and suppliers to retail.

Greenvale’s Golden Kings launched ‘Move Over Maris’ with Great British Chefs to promote climate-friendly, high-yielding potatoes needing less irrigation and pest control, urging consumers to switch varieties.

Subway® is trialling a new range of freshly made, hot, fluffy, jacket potatoes in select restaurants across the UK. Over the past few years, the jacket potato, a warm and comforting classic, has undergone a renaissance and recently found fame on social media

Lamb Weston launches Frenzy Fries, a unique 3-sided, skin-on fry designed to enhance sensory dining experiences and help UK foodservice operators stand out. With a 20-minute hold time and extra crispy texture, they offer innovation, quality, and reduced waste.

Spudmania shows no signs of abating and singing stars and crowds in the Spudarmy continue to flock to the centre of Tamworth to sample Ben Newman's humble jacket potatoes.

They’re one of the UK’s most loved staples, providing around half of our carbohydrate intake as a nation and supporting over 20,000 farm, transport and manufacturing jobs.

The British Potato Industry Event 2025 is back this November, uniting professionals from across the potato supply chain for two action-packed days of networking, innovation, and industry insights.

AKP Group, one of the UK’s leading potato supply chain specialists, has announced the acquisition of Yorkshire-based Whole Crop Marketing Ltd (WCM), further enhancing the group’s position as a trusted partner in the UK potato sector.

Leading potato supplier Branston is once again encouraging schools to sign up for the Grow Your Own Potatoes programme this year, as one of the sponsors of the primary school-based farm-to-fork initiative.

Fera scientists have made breakthrough progress with industry-steered wireworm research, highlighting where and when the pest is expected to pose the highest risk to arable and fresh produce crops over the next two decades. 

A Christmas dinner stand-off is looming as almost 80% of younger adults are demanding that roasties are ditched in favour of chips on the big day itself.

GB Potatoes has announced that Alex Godfrey will be taking over the reins as Chairman after being elected at the Annual General meeting on the 12th December. Alex takes over from Mark Taylor who has been the Chair ever since the launch of the organisation in 2022.

The ambitious net-zero goals of leading potato supplier Branston have been recognised by a pioneering organisation that supports businesses around the world to tackle the climate crisis.

The potatoes sector is to benefit from the delivery of seven industry projects funded by residual levy reserves, after a grant agreement was signed between AHDB and GB Potatoes.

Fibe, a London-based material science company, has developed the world’s first textile fibre from potato harvest waste (stems and leaves), garnering the attention of investors and industry experts alike.

This year’s Hutchinsons Potato Demonstration Day, held at Worth Farms, Holbeach, Lincolnshire, focussed on potential solutions to address some of the key challenges faced by UK potato growers.

PepsiCo has announced a GBP 13 million (USD 16.9 million) investment in its Coventry factory, the home of Doritos.

In a year marked by escalating climate emergencies and global calls for sustainable solutions, Regenagri, a global leader in regenerative agriculture, has announced impressive performance in its Impact Report has been launched.