Retail Trends

Aldi’s potato sales in Wales have risen by a third since the retailer began sales of Welsh potatoes five months ago, highlighting the popularity of homegrown produce in the country.

Europe Snacks and Kolak Food Snacks Ltd. announced that they have joined forces.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

In France, a major three year long campaign to promote the consumption of potatoes just started.

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing international presence, have joined the responsible advertising pledge of the European Snacks Association (ESA).

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

Asociafruit, que aglutina al 80 por ciento de las empresas productoras y comercializadoras de papa en Andalucía, ha alertado este miércoles sobre la caída de su comercialización en el mercado nacional, lo que puede llevar al sector a un serio problema de supervivencia.

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.

KETTLE® Chips the UK’s No.1 Premium Crisp brand is bringing some excitement and new news to the Single Serve Crisps and Snacks category.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.