News on Retail Trends from Australia

HyFun Foods, a prominent player in the frozen food industry, has announced a partnership with Woolworths, Australia’s largest retail chain. 

Pure Foods Tasmania Limited has agreed to buy the business and assets of Daly Potato Company Pty Ltd (DPC) for $1.8M with a mixture of cash and shares, subject to working capital adjustments.

With the new Shake Shake range McCain Foods Australia takes hot potato chips from the side of the plate to the centre of attention.

West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.

AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.

Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.

Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.

In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.

The Potato Marketing Corporation of Western Australia has started a campaign to increase the consumption of fresh potatoes.

Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.

Clemenger BBDO Sydney and PepsiCo have launched the first new campaign for Smith's potato chips in almost two years.