Clemenger BBDO Sydney and PepsiCo have launched the first new campaign for Smith's potato chips in almost two years. Directed by Dave Klaiber from Plaza Films the ad aims to celebrate 'the love of the humble Smith’s chip' after 80 years on the market.
Clemenger executive creative director, Paul Nagy, said that like most great Australians, Smith’s Chips were humbly iconic.
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Smith's 'you know you love 'em' campaign
