For the second time in a row, Potato Europe in Emmeloord, the Netherlands, has fallen through. And the consequences were extreme this year as the first day of the fair was cancelled. We look back with some of the exhibitors and people involved. And we look ahead, because what is going to happen in coming years?

Anyone travelling to PotatoEurope in Emmeloord by car on 13 and 14 September 2017 will have much more convenient access to the event than in previous years.

With seven months still to go, 50 percent of the exhibition space at PotatoEurope 2017 – the trade show dedicated to the entire potato chain – has already been sold. The theme of this year’s edition – ‘Potatoes feed & meet the world’ – is linked to the potato’s huge potential to feed the world’s growing population.