News on Potatoes in Retail

Did You Know Wisconsin’s specialty crop production and processing account for more than $6 billion in economic activity? $6.4 billion, to be exact, and almost 35,000 jobs across the state!

The Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart!

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.

There are two likely scenarios facing U.S. potato growers in the 2014-15 season, and neither of them is sunny, according to Jerry Wright, president and chief executive officer of the United Potato Growers of America, Salt Lake City.

Kathleen Triou - former VP of Domestic Marketing for the U.S. Potato Board - has accepted an offer to lead Fresh Solutions Network (FSN).

Potato Council acts as a knowledge house for Government raising the importance of the potato. Two years since this work programme started there has been a real increase in knowledge about potatoes amongst parliamentarians with 83% now regarding potatoes as an important crop.

On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

Last week, at the Fruit Logistica in Berlin, HZPC launched their new vegetable: Colourful Perupas! Colourful and tasty tubers with a WOW! feeling.

From Wednesday 5 to Friday 7 February 2014 Agrico will be exhibiting at Fruit Logistica in Berlin. During this major international trade show, Agrico will be presenting its extensive range of seed and table potatoes.

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

Prince Edward Island Potato Packer W.P. Griffin will get a combined investment of $372,490 from the provincial and federal governments to purchase new weighing and bagging equipment.

The United States Potato Board (USPB) Members approved the restructuring of the domestic and international marketing departments to form one USPB marketing department.

This year the Aardappelhoeve will be at Fruit Logistica for the first time. Bart Nemegheer, owner of the company, indicates that they could not stay behind.