News on Chips and Snacks from Europe

Walkers, the UK's No. 1 crisps and snacks manufacturer, is launching a £5m television and marketing campaign behind SunBites – its first ever wholegrain snack brand. SunBites, the most significant Walkers launch last year, is already worth £5.4m. The ...

Pringles is to take on Walkers Sensations with the launch of a premium bagged crisp line.Pringles Select is a luxury kettle chip that has already launched in the US. It is understood that Procter &Gamble plans to launch the line in the UK this autu...

Walkers Snack Foods Ltd has recalled some date codes of Walkers crisps because the products could contain pieces of yellow rubber. The Agency has issued a Food Alert for Information. A number of different flavours and pack formats of Walkers Crisps a...

Pringles is targeting the £630m single-serve snacks market with the launch of two new bagged products – Pringles Pocket Pack and Rice Infusions Bite Size. Pringles Pocket Pack is a scaled down-version of the familiar Pringles core range. It will be av...

Walkers has delisted its children's crisp brand Potato Heads as it refocuses its healthy snacking portfolio.The product, which was launched in 2005 backed by a £2m advertising campaign, was one of the first UK better-for-you products from the PepsiCo-o...

Will Chase, the potato farmer who had a public spat with Tesco, could be about to reap a multi-million pounds fortune from the sale of a stake in his upmarket Tyrrells Crisps business in a deal that is likely to value the company at more than £20m. Mr...

Children's diets are now so poor that more than two-thirds of them do not think fast food is a treat, British Heart Foundation research suggests. A poll of 500 youngsters also found that 82% do not think of crisps as anything special. More than half do...

UK biscuit and snack maker United Biscuits said yesterday it will cut its carbon emissions by more than a third by 2020 and reduce water and packaging use by a fifth as part of a new strategy to reduce the impact of its operations on the environment.  ...

Walkers, the UK's No.1 crisps and snacks manufacturer, is putting a massive £27 million (USD 54 million) marketing investment behind the Walkers brand this year, the biggest spend in the brand's 60 year history.   Walkers is an iconic British brand whi...

Beverage and snack maker PepsiCo said it has agreed the acquisition of Bulgaria's leading producer and seller of branded nuts and seeds Penelopa.In a statement released late on Tuesday, Bulgarian time, PepsiCo said the acquisition was "consistent ...

Crisps producer Tyrrells is expecting to have its first bottles of vodka ready for sale by April after it was given the green light to build a distillery on its Herefordshire farm. Councillors granted the company planning permission to build the dist...

Lifestyle and demographic changes have fueled growth in the ready-to-eat and snack distribution outlets representing over 45,000 points of sale in France, with 2006 sales growth over five percent. Best prospects are chips and crisps, snack foods, bagel...

According to the department of investment policy of the Tyumen region, Ivan Dudanov, Chairman of the Directors Board of Selkhozinvest announced the company's plans to invest about EUR30 million into the construction of a potato processing plant and to...

Walkers Baked has been the most successful new product launch in the Crisps and Snacks category in the last 3 years. It is now the biggest better-for-you brand in the category and is central to Walkers plans to accelerate growth in the market. Now wor...

Neil Campbell, general manager of Walkers UK, has been promoted to president of Tropicana USA. He will be replaced in the UK by Richard Evans, who moves from PepsiCo Middle East and Africa. Evans, who takes over his new role in January, is currently c...

United Biscuit's UK is launching a number of additions to the McCoy's range going into 2008. Along with new pack sizes and limited editions, February 2008 will see the launch of an innovative new range, which was inspired by the nation’s favourite tak...

A home-made advert that cost just £300 is going to be shown in a prime slot on Christmas Day. Advertising bosses were so impressed with Nils Elders' video, they rejected hundreds of other more expensive works. The idea was to have a jingle composed...

United Biscuits UK (UBUK), one of the UK's leading snack manufacturers, is extending its go ahead! portfolio with two new exciting ranges, one sweet and one savoury.   Wholemeal Fruit Bakes and Baked Snaps are set to further grow the UK’s number one h...