UK: Procter and Gamble to launch Pringles Select, premium bagged kettle chips

February 05, 2008

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Pringles is to take on Walkers Sensations with the launch of a premium bagged crisp line.

Pringles Select is a luxury kettle chip that has already launched in the US. It is understood that Procter &Gamble plans to launch the line in the UK this autumn, but will adapt the variants to suit consumer tastes here.

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Procter and gamble
Procter and Gamble is a multinational manufacturer of product ranges including personal care, household cleaning, laundry detergents and others. For many years it was the manufacturer and marketer of the stackable potato chips brand Pringles, which was subsequently sold to the Kellogg Company.
Pringles
Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

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