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United States Potato Board receives 5 million for the promotion of US Potatoes around the world
December 14, 2014

United States Potato Board receives 5 million for the promotion of US Potatoes around the world

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.
MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales
October 05, 2014

MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales

Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.
Great Big Idaho Potato Truck nominates Florida Dept. Of Citrus, Washington Apples and Gerorgia Peaches to accept ALS Ice Bucket Challenge
September 04, 2014

Great Big Idaho Potato Truck takes ALS Ice Bucket Challenge

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck nominated the Florida Department of Citrus, Washington Apples, and Georgia Peaches to accept the ALS Ice Bucket Challenge.
US Potato Board partners with World Food Championships
July 30, 2014

US Potato Board partners with World Food Championships

The World Food Championships announced today that the United States Potato Board (USPB) has officially signed on as a partner for the 2014 competition, which will be held in Downtown Las Vegas, November 12-18.
Lays finalists 2nd Do-us-a-flavor contest in the United States: Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa
July 17, 2014

Do-us-a-flavor top chip flavors soon arriving in stores throughout the United States

'Do us a flavor' finalists Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa Flavored Potato Chips Hit Shelves Nationwide in late July; Fans Can Vote to Save their Favorite through October 18, 2014
Cape Cod Potato Chips Launches Two Savory New Cheese Flavors
May 16, 2014

Cape Cod Potato Chips Launches Two Savory New Cheese Flavors

Cape Cod® Potato Chips adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream.
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One of the winners of the IPC potato display contest: Nick Eisele
May 06, 2014

Over 5000 retailers participated in the potato display contest of the Idaho Potato Commission

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.
More to Love: PopChips offers bigger bags and bolder flavors
April 27, 2014

More to Love: PopChips offers bigger bags and bolder flavors

PopChips inc. announces 'More to Love', giving snackers bolder flavors, a crispier crunch and 15% more chips for the same price.
Dana Rady, director of promotion, communication and consumer education
April 24, 2014

Wisconsin Spudmobile to Feature Exciting Potato Exhibits

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.
Lay's Air pOps, Original, Barbeque and Sour Cream & Onion
April 23, 2014

Lay's Air Pops Crisps rolled out in additional US States

Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the United States.
Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands
February 21, 2014

Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands

On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.
Super Bowl becomes a Potato matter of importance
January 29, 2014

Super Bowl Potato Bet will benefit Food Banks

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.
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Potato & Onion promotion on “Create Mealtime Magic” tote bags

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Pringles secures it's market Share with new flavours
March 11, 2013

Pringles secures it's market Share with new flavours

Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...
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Last call for Lays 'Do us a flavor' contest in the US

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