Ads for potato products from Northern America

Super Bowl becomes a Potato matter of importance

January 29, 2014

Super Bowl Potato Bet will benefit Food Banks

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

October 30, 2013

US Potato Board Partners With Hungry Girl For New Marketing Campaign

USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.

October 09, 2013

Burger King's Satisfries boosts brand among health-focused consumers

Burger King’s latest efforts to improve its perception among health-focused consumers has been successful so far and could have more staying power than similar efforts from McDonald’s, according to industry watchers.

September 24, 2013

BURGER KING® Introduces new SATISFRIES, great tasting crinkle-cut, reduced fat, reduced calorie French Fries

Burger King Worldwide, Inc. (NYSE: BKW) is proud to introduce new SATISFRIES, great tasting crinkle-cut French fries with 40% less fat(1) and 30% fewer calories (2) than the leading French fries.

April 09, 2013

Potato & Onion promotion on “Create Mealtime Magic” tote bags

Custom-printed tote bags have been developed through a unique partnership between the United States Potato Board (USPB) and the National Onion Association (NOA)

March 11, 2013

Pringles secures it's market Share with new flavours

Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...

September 24, 2012

Last call for Lays 'Do us a flavor' contest in the US

The Lay's brand today announced a last call for submissions for the next great Lay's potato chip flavor. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off its "Do Us A Flavor"contest in July to invite fans to subm...

April 26, 2012

Wendy's plans to make poutine Canada's national dish

Canada has a national sport, a national animal and two official langcodes. But does not have a national dish, until now.

April 04, 2012

Prince Edward Island Potato Board launches marketing campaign with Olympic gold medalist Heather Moyse

In effort to raise awareness of the health benefits of potatoes, showcase recipes and boost consumption of the vegetable, the Prince Edward Island Potato Board launched a marketing campaign anchored around PEI-native and Olympic gold medalist Heather M...

March 12, 2012

New potato characters: Potandon's Klondike Family Makes Their Debut

Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com. This innovative potato family features some of the ...

idaho potato commission 75th anniversary

March 03, 2012

Idaho Potato Commission celebrates 75 year anniversary

The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...

February 26, 2012

'You Want McDonald's Fries With That' Contest Winner announced

To celebrate McDonald's delicious French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the World Famous Fries by hosting the "You Want McDonald's Fries With That"Contest.

February 19, 2012

Health Benefits Idaho Potatoes promoted by Denise Austin

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television c...

October 18, 2011

Kettle Brand Campaign: 'Nobody Likes Kettle Chips. They Love Them'

Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...

December 08, 2009

Why your chips bag is only half-full

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.