Kellogg, the US foodmaker, and Germany’s Intersnack are expected to be among the bidders for the salty snacks division of United Biscuits, whose brands include Hula Hoops and KP nuts. The private equity funds that own United Biscuits, Blackstone and PAI, are expected to start the formal process of selling the unit – estimated to be worth £500m – in September.
People familiar with the plans said potential bidders have already started considering whether to participate.
The sale, which will be run by Credit Suisse, is expected to draw interest from a diverse group of private equity funds but also strategic bidders including Kellogg and Intersnack, the people said. The auction process is expected to span two rounds of bidding, although one person close to the situation said no talks had been held with potential bidders on the sale yet.
Both Intersnack and Kellogg – best known for its range of breakfast cereals – declined to comment.
- News
- Chips and Snacks
- Kellogg expected to...
Kellogg expected to bid for United Biscuits unit, Financial Times reports
May 29, 2012
Source
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Related Topics:
Highlighted Company
Related News
October 30, 2024
Lay's brings back Do Us A Flavor contest with USD 1 million award. Get your potato chip flavor ideas ready!
October 26, 2024
Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
October 19, 2024
Kellanova Has it All This Fall: Flavor and Fun with Satisfying Snacks and a Toasty Halloween Costume
Latest News
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content
Where
Sponsored Content