McDonald's shuffles US menu in value makeover;Small french fries, drinks to fall off Dollar Menus

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McDonald's Dollar Menu

McDonald's Dollar Menu

March 08, 2012
Source
Reuters
McDonald's Corp restaurants in the United States will be tweaking and expanding their promoted value-priced items later this month as many diners remain strapped for cash and the world's biggest hamburger chain works to increase its lead over rivals.
McDonald's will change national advertising for its Dollar Menu, removing small drinks and small french fries and replacing those items with fresh baked cookies and ice cream cones, Neil Golden, chief marketing officer for McDonald's USA, told Reuters in an interview.
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QSR, Restaurant and Food Service TrendsFrench Fries and Potato Specialties
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  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

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