- U.S. up 3.9%
- Europe up 2.7%
- Asia/Pacific, Middle East and Africa down 0.3%
The strength of McDonald's U.S. business continued with August comparable sales up 3.9%. Results were driven by the growing popularity of the McCafe beverage line-up, McDonald's breakfast, including Fruit &Maple Oatmeal, and the new Premium Chicken sandwiches.
In Europe, comparable sales for the month rose 2.7% led by performance in the U.K. and Russia. Europe's premium offerings, locally-relevant food events and the ongoing benefit of modernized restaurants contributed to the month's results.
August comparable sales were down 0.3% in Asia/Pacific, Middle East and Africa as sales growth in China, Australia and many other markets was offset by Japan. Across the segment, innovative value offerings, breakfast and conveniences like drive-thru and extended hours continued to deliver results.
Systemwide sales for the month increased 11.3%, or 5.4% in constant currencies.
McDonald's effective tax rate for the third quarter is expected to be 33% to 34%, reflecting a non-cash deferred tax cost related to certain foreign operations. The Company continues to expect the full year effective tax rate to be 31% to 32%.