Potatoes: Goodness Unearthed issue continues

In response to criticism from the Idaho Potato Commission, the U.S. Potato Board has created a new set of rules for the use of its Potatoes: Goodness Unearthed logo.

The biggest change governs the accepted size of the logo on retail bags, according to a recent document sent to industry members by the Denver-based board.

The Goodness Unearthed name cannot be larger than the logo or seal of a particular potato-producing state, according to guidelines approved by the board’s executive committee.

But the Idaho Potato Commission says it doesn’t go far enough.

Frank Muir, the commission’s president and chief executive officer, said the commission wants more specific guidelines, with size limitations in inches or centimeters.

Limiting the size to a state logo’s size is meaningless, Muir said. “We’re the only state that puts logos on our bags, so it doesn’t mean anything to us.”