Kurkure launches 'Ingredients of India', three new regional flavours

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Kurkure "Ingredients of India"

May 26, 2011
India-based Namkeen brand from PepsiCo, Kurkure has launched three new products under the 'Ingredients of India' range made with a special ingredient, Dal.

Using a combination of popular dals and locally relevant flavours from various regions of India, the brand has come out with three variants that include Mumbai Chatpata Usal, Bengali Jhaal &South Spice Mix.

The three new ingredient based Kurkure will be available in retail outlets available across the country in packs of 23g, 50g and 120g.

Nalin Sood, EVP Marketing – Foods, PepsiCo India, said “Kurkure always been at the forefront of innovation in the snacks category by bringing locally relevant, great tasting &quality products to Indian consumers. We are confident that consumers will enjoy these 3 products made using dals. It will be our endeavor to continue to come up with exciting innovations that continue to delight consumers.”

All ingredients used in making Kurkure are trusted ingredients found in Indian kitchens.
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