From spicy new flavorings to premium ingredients, potato chips are cashing in on a whole new image these days.
"What's been happening lately is there are more companies pushing interesting recipes,"says Jeremy Selwyn, who follows the snack food industry for his website Taquitos.net.
"There's a lot of new things going on,"says Steve Sklar, executive vice president of marketing for Inventure Foods, the team behind a number of snack chip brands, including Boulder Canyon, T.G.I. Friday's and Burger King.
Boulder Canyon aims for the artisan touch with natural ingredients and interesting flavors such as hummus and red wine.
Meanwhile, there's been an effort to simplify ingredients and make chips, if not a health food at least one that's less bad for you. As such, many manufacturers have switched to better quality oils and are working on reducing sodium.
- News
- Chips and Snacks
- Potato chips reach...
May 18, 2011
Source
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Related Topics:
Highlighted Company
Related News
December 14, 2024
PepsiCo South Africa Expands Potato Chips Production Plant with USD 40 Million Investment
December 12, 2024
Waltson: A potato wholesaler who ventured into Potato Chips
Latest News
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content
Where
Sponsored Content