Three American chains—Taco Bell, Chipotle, and Ruby Tuesday—are targeting growth in Britain's dynamic but competitive restaurant business.
They are huge in the US, but few British diners have heard of Chipotle Mexican Grill (CMG) or Ruby Tuesday (RT). But all this is about to change as the restaurant chains join Taco Bell in a three-pronged US attack on the British market this summer.
Chipotle, the burrito chain with nearly 1,000 restaurants across America, opened its first UK outlet in London in May and Taco Bell, the world's largest Mexican-inspired chain, will arrive in Essex this month.
However, success is not assured. Pizza Hut and KFC, which are also owned by Yum Brands (YUM), and McDonald's (MCD) have found the UK a welcome home, but some big hitters from across the pond have retreated with their tails between their legs.
Indeed, Taco Bell, which launches in the Lakeside shopping centre later this month, entered the UK in the early 1990s but exited a few years later after failing to make an impact. Similarly Wendy's (WEN), the global hamburger giant, threw in the towel in 2007 after two attempts at making it in the UK.
- News
- Food Trends
- United Kingdom Girds...
June 07, 2010
Source
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Related Topics:
Highlighted Company
Related News
October 28, 2024
Himalaya Food International Limited: 60,000 TPA French Fry Plant Set to Launch by March 2025
August 26, 2024
The potato: a guarantee for regional food security and prosperity
June 27, 2024
J&J Green Paper implements its sustainable packaging initiative Janus® with largest independent McDonalds franchisee in the world
Latest News
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content
Where
Sponsored Content