La industria de la papa en Argentina: El Caso PepsiCo

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August 04, 2009
Source
Universidad de Buenos Aires
Nota escrita por Danilo Lalaleo Jácome y publicada por el boletín del Programa de Agronegocios y Alimentos de la Universidad de Buenos Aires (UBA). Se enfoca en los contratos que tienen los proveedores de papa de la zona de Otamendi-Mar del Plata con la empresa PepsiCo en la campaña 2006 y 2007, basados en las teorías y conceptos de la Nueva Economía Institucional de los Agronegocios y en la ejecución de protocolos de calidad del tubérculo, como elementos de diferenciación y competitividad dentro del actual mercado.
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