McCain Foods adds new brand 'Express': microwaveable frozen vegetables

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McCain Foods adds new brand 'Express': microwaveable frozen vegetables

March 11, 2009
McCain Foods is targeting a share of the frozen vegetable market with the launch of the sub-brand Express.

The microwaveable range, which rolls out this month, is aimed at busy professionals with little time to prepare food, but who are keen to maintain a healthy diet. The products can be cooked from frozen.
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