The recession is forcing consumers to cut back even more on dining out, particularly at higher-end restaurants, according to a new survey.
The study by market research firm Morpace Inc. found that 48 percent of U.S. consumers are eating out less often now than they did about six months ago, when the economy began its tailspin.
“By last September, more than one-third of consumers had reduced restaurant dining -- but now it's almost half the population,” said Kirsten Denyes, vice president of retail services at Morpace.
Fast-food chains, such as McDonald's, KFC and Taco Bell, are faring best, the study indicated, as consumers appear to be trading down to lower-priced restaurants. However, Denyes said one-third of customers have even cut back on their fast-food visits.
- News
- Food Trends
- American Consumers dining...
February 06, 2009
Source
National Restaurant News
Like to receive news like this by email? Join and Subscribe!
NEW! Join Our BlueSky Channel for regular updates!
Related Topics:
Highlighted Company
Related News
October 28, 2024
Himalaya Food International Limited: 60,000 TPA French Fry Plant Set to Launch by March 2025
August 26, 2024
The potato: a guarantee for regional food security and prosperity
June 27, 2024
J&J Green Paper implements its sustainable packaging initiative Janus® with largest independent McDonalds franchisee in the world
Latest News
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content
Where
Sponsored Content