Burger King le da la vuelta a McDonalds

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December 07, 2008
Source
El Universal
Este año Burger King sentará un precedente en el curso de sus operaciones al darle la vuelta, por primera vez, a McDonald´s México en lo relacionado con el número de restaurantes.

Armando Jacomino, presidente para América Latina y el Caribe de Burger King, dijo que con la apertura de su unidad número 400 en Mérida, Yucatán, donde invirtieron 11 millones de pesos, Burger King se coloca como líder en el segmento de comida rápida en el país, ya que su competidor más cercano (McDonalds ) no supera los 385 restaurantes.

En los últimos cuatro años la marca Burger King ha logrado poner en marcha 40 nuevos restaurantes anualmente, y hasta el día de hoy, México es el sexto mercado más importante para el corporativo de acuerdo con John Chidsey, presidente y director general de Burger King Corporation.

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QSR, Restaurant and Food Service Trends
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Highlighted Company

  • Burger King

    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

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