Burger King launches attack on Casual Dining Industry

Soon, the troubled casual-dining industry won't just be worrying about its nearest competitor -- Burger King could be closing in as well with a new slate of premium items, including ribs and thicker burgers.

"These up-market products are going to meet with great reception, great value for the money perceptions, and they cook out beautifully on the new equipment,"CEO John Chidsey said on a recent earnings call with investors. "We have license as Burger King to be in the business of thicker burgers, products like ribs, and I won't go any further because there are still some that are under wraps."