Conagra Foods and NBC join forces in the promotion of Orville Redenbacher's Gourmet popping Corn

ConAgra Foods and NBC have joined forces in a strategic move, promoting the warmth and great taste of a bowl of Orville Redenbacher's Gourmet Popping Corn, along with the thrill and excitement of NBC's new program Crusoe as the perfect combination for an evening of quality, family time.

Through ten-second promotional spots that air immediately before and after the program, families are encouraged to pop a bowl of Orville Redenbacher's popcorn and gather around the television each Friday night to watch the new family adventure show, Crusoe.

"This partnership is a great opportunity to showcase the social quality of a bowl of Orville Redenbacher's popcorn by emphasizing the way popcorn and quality television programming from NBC can bring people together and create a special moment,"said Stan Jacot, vice president &general manager, ConAgra Foods.